Event Lead Capture Tools and Apps to Try

Are you still relying on paper notes and business cards to capture leads at events? It’s time to step up your game with event lead capture tools. 

When it comes to events, effective lead capturing is the difference between missed opportunities and future deals. The right tools not only streamline the process but also enhance accuracy and speed. As a result, companies using lead capture technology report a 50% improvement in data collection. 

In this post, we’ll dive into why lead capturing is essential, explore the best tools available, and show you how to leverage them for success.

Understanding Event Lead Capture

Lead capturing in the context of events refers to the process of collecting and recording information from individuals who express interest in your products or services. This could be through digital forms, badge scans, or other methods designed to capture essential details like names, emails, and specific interests. Effective lead capture ensures that every interaction is documented, enabling you to follow up with potential clients and turn initial interest into lasting business relationships.

Difference Between Lead Capture and Lead Retrieval

Importance and Benefits of Using Event Lead Capture Tools

• Automates data collection, allowing more time for attendee engagement.
• Reduces errors and provides instant access to attendee info for accurate and timely follow-ups.
• Scales to handle any event size, from workshops to large conferences.
• Boosts attendee engagement with interactive features like surveys and polls.
• Provides insights into attendee behavior and preferences for better-targeted follow-ups.
• Tracks lead quality, allowing you to prioritize high-value leads.

Applications of Lead Capture Technologies

Lead capture technologies have diverse applications that enhance event management and follow-up strategies:

• Trade Shows and Exhibitions: Exhibitors can scan attendee badges or use digital forms to collect contact details, making post-event follow-ups more efficient. For instance, scanning a badge at a booth instantly uploads attendee info into the system for lead nurturing.
• Conferences and Seminars: Real-time data syncing helps track engagement, such as who attended specific sessions or interacted with certain speakers. For example, capturing data during a keynote speech allows you to follow up with those attendees regarding similar topics of interest.
• Conventions: Use lead capture tools to collect attendee profiles, preferences, and feedback to personalize follow-ups and marketing. For example, attendees who show interest in a particular product can be targeted with relevant content after the event.
• Webinars and Virtual Events: Integrate lead capture tools to collect participant information and gauge interest in specific topics. Utilize real-time surveys and polls to measure attendees’ interest in different topics and tailor your future events accordingly.
• Workshops and Training Events: Customizing lead capture forms for feedback and learning outcomes ensures you gather insights for future event planning. For instance, post-training feedback forms can help track attendee learning and improve future workshop content. 

Key Features of Effective Event Lead Capture Tools

To maximize the effectiveness of your event lead-capturing efforts, it’s essential to choose tools with the right features. These key elements ensure that you capture, manage, and analyze leads efficiently:

• Customizable Forms: Tailor forms to collect specific information relevant to your event goals, ensuring that you gather the most valuable data.
• QR Code and Badge Scanning: Simplify data collection by allowing quick scans of attendee badges or QR codes, reducing manual entry errors.
• Real-Time Data Syncing: Access attendee information instantly, enabling immediate follow-up and engagement.
• Integration with CRM Systems: Seamlessly connect your captured data with your CRM to ensure smooth lead nurturing and tracking.
• Analytics and Reporting: Generate detailed reports and insights on lead quality, engagement levels, and conversion potential.
• Offline Capabilities: Capture leads even without an internet connection, ensuring continuous data collection at all times.
• Multi-Device Compatibility: The tools can be used across various devices, from smartphones to tablets, to enhance flexibility and convenience.

Top Event Lead Capture Tools and Apps

When it comes to capturing leads effectively at events, the right tools can make all the difference. Whether you’re looking for seamless integration, real-time data syncing, or powerful analytics, the top event lead capture tools are designed to meet these needs and more. In this section, we'll mention some of the leading tools and apps that are transforming how you gather, manage, and convert leads into business opportunities.

fielddrive

fielddrive is a leading onsite event technology provider known for enhancing event experiences through innovative solutions. Among its key offerings is a powerful lead retrieval app to efficiently capture, qualify, and manage leads during events of all sizes. This innovative tool is designed to enhance the efficiency of lead retrieval at events, ensuring that exhibitors can maximize their engagement and follow-up opportunities without missing a beat, even in challenging environments.

Key Features:

• Custom Lead Qualifiers: Tailor lead qualification questions to match specific business goals, ensuring exhibitors collect the most relevant data.
• Offline Lead Capturing: Capture leads without an internet connection, guaranteeing uninterrupted data collection during events.
• High-Velocity Sales Follow-Ups: Instantly share digital content with prospects, speeding up follow-ups and reducing the risk of lost leads.
• Immediate Marketing Material Sharing: Quickly distribute marketing materials onsite, boosting engagement with potential clients.
• Detailed Actionable Reporting: Access real-time analytics and reports, allowing quick performance assessments and strategy adjustments.

Pros

• Facilitates quick and efficient lead management, improving post-event follow-up.
• Enhances data collection with customizable questions tailored to specific business goals.
• Offers real-time insights to make informed decisions.

Cons

• Potential learning curve for new users.

vFairs

The Event Lead Capture App by vFairs is a powerful tool designed to streamline the lead retrieval process at your next event. With its intuitive interface and robust features, this app ensures you never miss a valuable lead.

Key Features:

• Badge Scanner: Quickly scan attendee badges to capture their information with just a tap.
• Lead Retrieval: Easily retrieve leads from your event, ensuring you have all the necessary data to follow up with prospects.
• Real-Time Sync: Seamlessly sync leads across devices, allowing your team to access and manage leads from anywhere

Pros

• Efficient lead capturing
• Convenient real-time sync
• Intuitive user interface

Cons

• Requires initial setup
• Limited customization options

Cvent

The Cvent Lead Capture Tool is an innovative solution designed to enhance lead management efficiency during events. With its comprehensive features, this tool enables event organizers to capture, manage, and follow up on leads effectively, ensuring no opportunity is overlooked.

Key Features:

• Badge Scanning: Instantly scan attendee badges to collect their information quickly and accurately.
• Customizable Lead Forms: Tailor lead capture forms to gather specific information relevant to your event and audience.
• Real-Time Data Access: Access and manage leads in real-time, allowing for immediate follow-up and engagement.
• Analytics and Reporting: Gain insights into lead generation efforts with detailed analytics and reporting features.

Pros

• Streamlined lead retrieval process
• Enhanced follow-up capabilities
• User-friendly interface

Cons

• It may require training for new users
• Dependent on mobile device compatibility

iCapture

iCapture is a cutting-edge lead capture software designed to optimize how businesses gather and manage leads at trade shows and events. By focusing on capturing meaningful interactions, iCapture helps teams prioritize follow-ups and convert leads into valuable customers.

Key Features

• Segment and Score Leads: Capture essential data points to categorize and prioritize leads effectively for follow-up.
• Conversation Capture: Record critical details from conversations to ensure relevant and personalized engagement during follow-ups.
• Customizable Lead Forms: Tailor lead capture forms to suit specific event needs, allowing for more targeted data collection.
• Real-Time Analytics: Access instant insights and analytics to measure lead generation success and adjust strategies accordingly.

Pros

• Enhances lead prioritization
• Facilitates personalized follow-ups
• User-friendly interface for easy navigation

Cons

• It may require an initial setup and training
• Limited integration options with other CRM systems

Eventdex

Eventdex's Lead Retrieval App is a game-changing solution that empowers exhibitors and sponsors to efficiently capture, qualify, and nurture leads at trade shows. This app leverages cutting-edge technology to streamline the lead retrieval process, enabling exhibitors to generate more business opportunities.

Key Features:

• Badge Scanner: Easily collect leads by scanning QR codes or barcodes on attendee badges using your smartphone's camera or an external scanner for faster scanning.
• Lead Scoring: Customize lead qualifiers to track and score leads, helping your sales team prioritize post-event follow-ups and effectively map the buyer's journey of each contact.
• Note-Taking: Never miss a chance for personalized follow-ups by taking notes of your conversations on the show floor directly within the app.
• Real-Time Reporting: Access detailed analytics, including lead stages and categorization, through real-time reports of event activity.

Pros

• Measure booth traffic and attendance
• Collect leads and export them to CRM
• Automate the classification, organization, and lead-scoring process

Cons

• Limited customization options for lead capture forms
• Learning curve for new uses

EventMobi

The EventMobi Lead Capture App revolutionizes how exhibitors and sponsors collect event leads. With its user-friendly interface and powerful features, this app enables seamless lead retrieval, ensuring that no valuable connection is missed during trade shows and conferences.

Key Features:

• QR Code Scanning: Quickly scan QR codes on attendee badges or mobile profiles to capture essential information in seconds.
• Real-Time Data Entry: Review and add additional details for leads on the spot, ensuring comprehensive data collection.
• CRM Integration: Effortlessly export lead information for easy import into any CRM system, facilitating smooth follow-up processes.
• Lead Scoring and Management: Score and manage leads effectively within the app, enabling prioritized follow-ups.

Pros

• Fast and intuitive lead capturing process
• Enhances engagement and lead generation
• Comprehensive data management and export options

Cons

• It may have limitations on customization for lead capture forms
• It required initial setup and training for optimal use

Accelevents

The Accelevents Lead Capture Tool is designed to transform how exhibitors engage with potential clients during events, whether in-person or virtual. With its intuitive interface and robust features, this tool empowers exhibitors to collect, segment, and qualify leads efficiently.

Key Features:

• Instant Lead Capture: Capture leads by scanning attendees' unique QR codes from badges or mobile apps, even when WiFi is unavailable, ensuring no opportunity is missed.
• Unlimited Mobile App Users: Allow unlimited sales representatives to access the app at no extra cost, facilitating real-time tracking of individual sales performance.
• Real-Time Lead Scoring: Automatically score incoming leads based on engagement, with the option to adjust scores manually for qualified leads.
• Custom Lead Data Bundles: Create and sell custom lead data packages to exhibitors, enhancing their ability to target and convert leads effectively.

Pros

• User-friendly interface that simplifies lead capturing
• Supports offline lead capturing, ensuring continuous data collection
• Comprehensive reporting tools for analyzing lead performance

Cons

• It may require training for new users to maximize functionality
• Customization options for lead data bundles may be limited

Comparison of the Top Event Lead Capture Tools

Selecting the Best Event Lead Capture Tool

Choosing the right lead capture tool is crucial for maximizing your event's success. With so many options available, it’s important to consider specific factors that align with your event’s needs:

• Compatibility: Ensure the tool integrates seamlessly with your existing CRM and event management systems for smooth data transfer.
• Ease of Use: Select a user-friendly tool for both your team and event attendees, minimizing training time and maximizing efficiency.
• Customization Options: Look for tools that offer customizable lead forms and qualification questions to capture relevant data specific to your goals.
• Real-Time Data Access: Opt for tools that provide real-time data syncing, allowing for immediate follow-up and engagement.
• Offline Capabilities: Choose a tool that works without an internet connection to ensure continuous lead capturing, even in areas with poor connectivity.
• Reporting and Analytics: Prioritize tools that offer detailed reporting and analytics features to help you evaluate lead quality and event ROI.

fielddrive offers a comprehensive solution that seamlessly integrates these key features, making it an excellent choice for effective lead capturing at your next event.

Best Practices to Capture Leads at Events

Effectively capturing leads at events requires a strategic approach and the right techniques. Here are some best practices to ensure you capture high-quality leads:

• Set Clear Objectives: Before the event, define what makes a lead valuable to your business. This clarity ensures that your data collection focuses on the right prospects, helping you target your follow-up efforts more effectively.
• Engage Attendees Early: Initiate conversations with attendees as they approach your booth. By engaging them early, you build a connection that increases their willingness to share information and stay engaged.
• Use Custom Lead Forms: Design lead capture forms that gather specific information relevant to your sales and marketing goals. Customizing these forms ensures that you’re collecting data that will drive meaningful follow-ups.
• Leverage Badge Scanning: Use of badge scanning technology to quickly and accurately capture attendee information. This not only saves time but also reduces the chances of losing valuable leads in the chaos of the event.
• Offer Value for Information: Encourage attendees to provide their contact details by offering something of value in return, such as exclusive content, discounts, or a chance to win a prize. This exchange increases the likelihood of capturing their information.
• Train Your Team: Equip your staff with the necessary training to effectively use lead capture tools and engage attendees. A well-prepared team can significantly enhance the quality and quantity of leads captured.
• Follow Up Promptly: Timing is crucial in lead conversion. Follow up with captured leads as soon as possible after the event. Prompt follow-ups show professionalism and keep your brand fresh in the minds of potential clients.

Conclusion

Effectively capturing leads at events is essential for turning interactions into business opportunities. Leveraging top event lead capture tools gives you access to features like customizable forms, quick follow-ups, and robust analytics, which streamline your lead management and enhance overall success.

fielddrive stands out as a leading solution, offering a comprehensive set of features designed to maximize your lead-capturing efforts. With seamless integration, offline capabilities, and powerful analytics, fielddrive ensures that every lead is captured and managed efficiently.

Revolutionize your lead-capturing strategy with fielddrive. Request a free demo today!