Maximizing Exhibitor ROI: How to Pick the Perfect Lead Retrieval App for Your Next Event

In today's competitive market, lead retrieval apps have become essential for event exhibitors. Event lead retrieval apps are designed using modern mobile application development techniques, allowing exhibitors to maximize their ROI. They enable exhibitors to capture quality leads seamlessly, share marketing material with potential customers on the fly, and leverage real-time lead analytics and reporting to adjust their strategies dynamically. 

As an event organizer, you must equip your exhibitors with tools like lead retrieval apps that promote growth and helps them achieve their business goals.  

In this blog post, we will explore the key considerations and tips for picking the perfect lead retrieval app for your events. 

How to Choose the Best Lead Retrieval App for Your Event?

Lead retrieval apps have revolutionized visitor data capture, offering a streamlined and efficient way to gather valuable information and nurture connections. However, with multiple options available, choosing the right lead retrieval app can be overwhelming. 

Here are some critical considerations for choosing the best lead retrieval app for your event:

Understand Your Requirements

The first step in choosing the best lead retrieval app is to focus on your primary requirements and long-term goals. Before diving into the selection process, it's essential to understand your event's and exhibitors' requirements and objectives. For instance, 

• What is the size of your event?
• How many exhibitors would need a lead retrieval app? 
• What are the ROI and business goals of your exhibitors? 
• Do you want your lead retrieval app to integrate with your CRM or other existing event technology solutions?
• What are the desired data points that your exhibitors might want to capture via the lead retrieval app?

Answering questions like these will help you evaluate the perfect features and the budget of your lead retrieval app. 

Focus on the Right Features

Once you've identified your needs, the next step to selecting the perfect lead retrieval app is to focus on features. 

Here's a list of the key features you should look for in the app before making up your mind:

User-Friendly Interface

Look for a lead retrieval app with an intuitive and user-friendly interface that is easy for event staff and exhibitors to navigate. A cluttered or overly complex interface can lead to confusion and frustration, ultimately hindering the lead capture process.

Automated Lead Capture

Look for apps that offer multiple capture methods, like QR code scanning, NFC tags, or manual data entry, to capture the right event data and help exhibitors identify the right prospects at the right time. 

Badge Scanning Capabilities

Scanning attendee badges or QR codes quickly and accurately is essential for efficient lead retrieval. Ensure that the lead retrieval app supports various badge formats and offers robust scanning capabilities to capture attendee information seamlessly.

Offline Support

Make sure that your event lead retrieval app can capture data even with limited internet connectivity. An offline operation mode is vital for backup purposes and events held in remote locations.

Lead Qualification Tools

You must look for a lead retrieval app with a robust lead qualification toolset. It should allow exhibitors to categorize leads based on various aspects such as interests, demographics, and booth engagement. It will help exhibitors filter out the high-value leads from the ones that may not align with their business goals.

Customization Options

The lead retrieval app you choose should allow exhibitors to customize lead capture forms according to their lead qualification processes. This will enable them to ask the right questions and collect the most valuable data.

Integration with CRM Systems

Choose a lead retrieval app that integrates seamlessly with your existing CRM system or event management platform. Integration with CRM systems allows for easy transfer of captured attendee data, streamlining the follow-up process and ensuring data accuracy.

Real-Time Analytics and Reporting

Select a lead retrieval app that provides in-depth analytics and reporting features. This allows exhibitors to track key metrics such as lead capture rates, engagement levels, and conversion rates. The captured data can provide exhibitors with valuable insights into the success of their lead retrieval efforts and help them improve future booth planning strategies.

Advanced Features Can Be a Game Changer

Apart from the basic features, having a few advanced features always helps you differentiate your product from your competitors. Here are some advanced features you can look for when deciding on the best lead retrieval app:

Interactive Forms

Remember that capturing event data isn’t the only aim of your event. You also have to focus on increasing attendee engagement! You can do so with polls, surveys, and interactive forms within the lead retrieval app. 

Marketing Automation Integration

Connect your lead retrieval app to your marketing automation platform for seamless lead-nurturing campaigns. Those platforms can be your CRM, email management apps, ad management apps, etc. 

Badge Printing

Some lead retrieval apps offer integrated badge printing solutions, saving time and resources. This functionality can help you provide a more personalized event experience to your attendees while capturing their interests and other details.  

Pay Heed to Security and Privacy

Data security and privacy during in-person events are significant concerns these days. As an organizer, you must ensure that your digital toolset provides reliable data security and defense against theft or hacking. It also includes your event lead retrieval app. 

On top of being feature-rich and user-friendly, you must pick a lead retrieval app that also offers top-tier data security. 

Furthermore, to ensure responsible data collection and usage practices, you must look for apps that comply with data privacy regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Do Your Research

Finally, the last step before choosing a lead retrieval app is to take a look at the user reviews. Also, consider app cost, contract terms, and vendor reputation before making your final selection. Don't be afraid to contact potential vendors for demos or trial periods to test the functionality and usability of their lead retrieval apps firsthand.

Conclusion

Choosing the right lead retrieval app for your next event is a critical decision that can significantly impact its overall success. By understanding your exhibitor's needs, evaluating key features, and considering factors such as integration capabilities and customer support, you can select a lead retrieval app that meets your requirements and helps your exhibitors maximize their ROIs. 

Ready to take the next step? Connect with fielddrive to learn more about our feature-rich and robust lead retrieval offering — fielddrive Leads. Available for Android and iOS devices, fielddrive Leads puts exhibitors in the driver's seat and tailor their lead retrieval process according to their needs. From customizable lead qualification forms and instantaneous marketing material sharing to real-time lead analytics and reporting, fielddrive Leads is designed to help exhibitors make the most out of their booths.