Top Event Marketing Software and Tools for 2024

Is your attendee turnout falling short despite all your efforts? You’re not alone. With so many moving parts, marketing an event can feel overwhelming, but that’s where event marketing software steps in to save the day. These tools streamline everything from promotion to engagement, ensuring you reach your audience, drive interest, and ultimately increase attendee numbers.

Event marketing software solves common challenges such as tracking campaigns, automating outreach, and managing engagement all in one place. This kind of support is why 92% of marketers believe these tools help them achieve their business objectives, keeping their events organized, on-target, and successful.

In this post, we'll explore the top event marketing tools for 2024, covering CRM systems, social media management, project planning, and more. Let’s understand how you can elevate your event marketing strategy with the right tools.

What is Event Marketing Software?

Event marketing software is a digital platform designed to streamline event planning, promotion, and execution. These tools range from social media management and CRM systems to email marketing platforms and analytics software, all working together to help you effectively reach your target audience. 

In modern business, event marketing tools play a crucial role by automating repetitive tasks, tracking marketing performance, and enabling teams to focus on what matters most—engaging attendees and driving success.

Why Are Event Marketing Tools Important?

Event marketing tools are crucial because they tackle some of the biggest challenges marketers face. From reaching target audiences to tracking real-time performance, these tools simplify the process and enhance effectiveness, ensuring you can focus on delivering a successful event. Let’s explore key challenges and how event marketing tools address them:

Challenge: Disorganized promotion efforts

• Event marketing tools streamline campaign management, keeping everything organized and on schedule.

Challenge: Missed engagement opportunities

• Event marketing tools offer personalized messaging and targeted outreach, boosting attendee engagement.

Challenge: Difficulty tracking success

• Real-time analytics help you monitor performance and adjust strategies mid-campaign for better results.

Challenge: Inefficient team collaboration

• Collaborative features within these tools allow teams to work seamlessly, ensuring everyone is aligned on tasks and objectives.

Challenge: Measuring ROI

• Event marketing tools provide clear insights into expenses and returns, allowing you to measure the success of your campaigns easily.

The Different Types of Event Marketing Software

Event marketing software is designed to handle specific aspects of event management, helping you streamline tasks, increase efficiency, and optimize attendee engagement. Here are the different types of event marketing software you should consider:

CRM Marketing Tools

These tools help manage attendee relationships by storing important information, automating communication, and tracking engagement. They ensure personalized messaging and follow-ups, making it easier to nurture leads and keep attendees engaged before, during, and after the event.

• Examples: Salesforce, Zoho CRM

Social Media Management Tools

These platforms enable you to track social media activity, plan posts, and interact with your audience in real-time. By efficiently managing your social channels, you can boost awareness, increase registrations, and maintain active engagement throughout the event.

• Examples: Hootsuite, Sprout Social

Email Marketing Tools

Designed for creating and automating email campaigns, these tools help you segment your audience, send targeted messages, and track performance. With email marketing tools, you can keep your audience informed, send reminders, and follow up after the event, all while tracking important metrics like open rates and conversions.

• Examples: Mailchimp, SendGrid

Collaborative Communication Tools

These tools streamline team communication, enabling you to share information, assign tasks, and monitor progress easily. They are crucial for keeping your event planning organized, and ensuring that all team members, vendors, and stakeholders stay connected and aligned.

• Examples: Slack, Google Workspace

Project Management Tools

These platforms help you manage timelines, assign tasks, and track project milestones. By centralizing your event planning tasks, project management tools ensure you meet deadlines, avoid bottlenecks, and stay organized throughout the entire event planning process.

• Examples: Asana, Monday.com

Design Tools

These tools enable you to create visual content for marketing materials, event graphics, and branding. Maintaining consistency in your design ensures that your event stands out visually, strengthening your brand’s identity and appeal to attendees.

• Examples: Adobe Creative Cloud, Canva

Analytic Tools

These tools help you track performance data such as attendee engagement, ticket sales, and marketing campaign success. Analyzing this data allows you to make smarter decisions, refine your marketing strategy, and boost your event’s ROI.

• Examples: Google Analytics, fielddrive

Top Event Marketing Software for 2024

Analytic Tools

fielddrive

fielddrive solutions offer comprehensive event data analytics that provides valuable insights into attendee behavior and event performance. With real-time data collection and advanced reporting capabilities, fielddrive enables event organizers to make data-driven decisions that enhance the attendee experience and drive better ROI.

Key Features:

• Attendee Profiles: Gain insights into attendee demographics, interests, and behavior for targeted and personalized marketing experiences.
• Session Attendance: Track attendance for individual sessions, workshops, and keynotes to identify popular content and optimize scheduling for future events.
• Live Reporting: Access real-time data on check-in rates, peak attendance hours, and dwell time, enabling quick adjustments to event operations and logistics.
• Exhibitor Engagement: Monitor exhibitor lead capture, sponsored session attendance, and other exhibitor-specific metrics to demonstrate ROI and identify areas for improvement.

While fielddrive does not directly assist in event marketing, it provides crucial data that can inform and enhance future endeavors. By understanding attendee behavior and preferences, you can tailor your marketing strategies to meet the audience's needs, ultimately driving greater engagement and success for future events.

Google Analytics

Google Analytics is a robust tool that enables businesses to monitor and evaluate their website's performance, delivering key insights into user behavior and engagement. For event marketers, Google Analytics offers essential features to measure the effectiveness of event campaigns and optimize future marketing strategies.

Key Features:

• Event Tracking: Monitor user interactions with specific event elements, such as registrations, ticket purchases, and downloads, to understand attendee engagement and behavior.
• Custom Reports: Create tailored reports focusing on key performance indicators (KPIs) relevant to your events, such as conversion rates, traffic sources, and user demographics.
• Audience Insights: Gain valuable insights into your audience's demographics, interests, and behaviors, allowing for more targeted marketing efforts and improved event experiences.
• Goal Setting: Define specific goals related to your events, such as ticket sales or newsletter sign-ups, and track progress toward these goals over time.
• Multi-Channel Attribution: Analyze how different marketing channels contribute to event success, helping you allocate resources effectively and optimize your marketing mix.

With analytic tools out of the way, let’s explore some of the top event marketing software available.

Best CRM Tools for Event Marketing

Salesforce

Salesforce is a leading CRM platform designed to help businesses manage their customer relationships and streamline their marketing efforts. With its Marketing Cloud, Salesforce provides comprehensive tools for event marketing, enabling organizations to create personalized experiences that resonate with their target audience.

Key Features:

• Event Management: Create, manage, and promote events seamlessly within the platform.
• Personalized Marketing Campaigns: Utilize data-driven insights to tailor marketing messages and enhance attendee engagement.
• Integration Capabilities: Connect with various applications and services to streamline event planning and execution.
• Analytics and Reporting: Gain insights into event performance and attendee engagement through robust analytics tools.
• Automation Tools: Automate repetitive tasks to improve efficiency and focus on strategic marketing initiatives.

Zoho CRM

Zoho CRM is a versatile platform that combines sales automation with powerful marketing features, including event marketing. It allows real-time customer interactions and provides a comprehensive 360-degree view, which is essential for effective event management.

Key Features:

• Event Planning Tools: Organize and manage events directly within the CRM for a streamlined process.
• Contextual Engagement: Engage customers through multiple channels, ensuring a rich and interactive experience during events.
• AI-Powered Insights: Utilize AI tools like Zia to enhance event marketing strategies and optimize customer interactions.
• Integration with Other Apps: Seamlessly connect with over 1,000 applications to enhance event marketing efforts.
• Performance Analytics: Access detailed reports on event success and attendee feedback to inform future marketing strategies.

Top Social Media Management Tools

Hootsuite

Hootsuite is a powerful social media management platform that helps businesses streamline their social media marketing efforts, including event promotion. With its comprehensive suite of tools, Hootsuite enables organizations to effectively engage with their audience, track performance, and drive results.

Key Features:

• Social Listening: Monitor keywords, mentions, and hashtags related to your events to stay informed about audience sentiment and trending topics.
• Content Scheduling: Create, plan, and share event content across various social networks using one centralized dashboard.
• Unified Inbox: Manage messages and comments from various platforms in one place, ensuring timely responses and enhanced customer engagement.
• AI-Powered Insights: Utilize AI tools to generate content ideas, write captions, and choose the best hashtags for your event posts.
• Analytics and Reporting: Access detailed reports on event performance, including reach, engagement, and sourced revenue, to optimize future marketing strategies.

Sprout Social

Sprout Social is an all-in-one social media management platform that helps businesses drive real business value through effective social media marketing, including event promotion. With its powerful features and seamless integrations, Sprout Social enables organizations to capture insights, delight customers, and achieve their social media goals.

Key Features:

• Unified Inbox: Automate tasks and accelerate response times with a unified inbox, allowing your team to focus on building meaningful connections with event attendees.
• AI-Enhanced Workflows: Utilize AI-powered workflows to save time, access actionable data, and enable your team to focus on strategic and creative thinking for event marketing.
• Integrations: Seamlessly integrate with leading platforms and applications to unify customer touch points and keep pace with changes in the social landscape.
• Enterprise Solutions: Benefit from a comprehensive platform designed to help impact your entire business, from industry insights and competitive intelligence to customer service and data analytics.
• Actionable Insights: Gain valuable insights quickly through intuitive dashboards and reports, allowing your team to make data-driven decisions for event marketing success.

Top Email Marketing Tools for Event Promotion

Mailchimp

Mailchimp is a comprehensive email marketing platform that helps businesses of all sizes create, send, and track email campaigns. With its user-friendly interface and powerful features, Mailchimp enables organizations to engage with their audience effectively.

Key Features:

• Automated Campaigns: Set up triggered emails based on customer behavior, such as abandoned cart reminders or post-event feedback requests, to keep attendees engaged and informed.
• Segmentation: Divide your audience into targeted groups based on factors like buying behavior, engagement, and predicted segments to deliver personalized event-related content.
• AI-Powered Optimization: Utilize AI tools to create custom designs, write compelling copy, and optimize email layouts for maximum impact and engagement.
• Integrations: Connect Mailchimp with various applications, such as Canva for visual content creation and Shopify for e-commerce data sync, to streamline your event marketing efforts.
• Analytics and Reporting: Access detailed reports on email performance, including open rates, click-through rates, and revenue generated, to measure the success of your event campaigns and make data-driven decisions.

SendGrid

SendGrid is a leading email API and marketing platform that helps businesses deliver emails at scale with a focus on deliverability. With its robust infrastructure and comprehensive tools, SendGrid enables organizations to effectively communicate with their audience, including during events.

Key Features:

• Transactional Email API: Utilize SendGrid's powerful API to send automated, event-triggered emails, such as registration confirmations, event updates, and post-event follow-ups.
• Marketing Campaigns: Create and send engaging email newsletters, event invitations, and promotional campaigns using SendGrid's intuitive drag-and-drop editor.
• List Management: Easily manage your event attendee lists, segment your audience, and maintain email list hygiene to ensure your messages reach the right people.
• Deliverability Expertise: Benefit from SendGrid's deliverability expertise, including IP warming, domain authentication, and spam testing, to ensure your event-related emails land in the inbox.
• Analytics and Reporting: Track the performance of your event campaigns with detailed reports on opens, clicks, bounces, and unsubscribes, allowing you to optimize your strategies for future events.

Effective Collaborative Communication Tools

Slack

Slack is a powerful collaboration and communication platform that enables teams to work together effectively, even during events. With its robust features and integrations, Slack enhances event planning, execution, and attendee engagement.

Key Features:

• Channels: Organize event-related discussions and information in dedicated channels, ensuring everyone has access to the same resources.
• Huddles: Facilitate spontaneous audio conversations for quick discussions or brainstorming sessions during events.
• Recordings: Share video, voice, and screen recordings asynchronously, allowing attendees to catch up on missed sessions or revisit important information at their convenience.
• Slack Atlas: Provide context about event organizers and speakers by displaying their roles, responsibilities, and contact information within Slack.
• Workflow Builder: Automate repetitive tasks, such as fielding help requests or gathering questions for Q&A sessions, using no-code workflows.
• Integrations: Connect Slack with other tools like Zoom, Google Calendar, and Trello to streamline event planning and execution.

Google Workspace

Google Workspace (formerly G Suite) is a comprehensive suite of cloud-based tools that enables teams to collaborate and communicate effectively, even during events. With its seamless integration and user-friendly interface, Google Workspace enhances event planning, execution, and attendee engagement.

Key Features:

• Google Drive: Store and share event-related documents, presentations, and media files securely in the cloud, ensuring everyone has access to the latest information.
• Google Docs, Sheets, and Slides: Collaborate in real-time on event planning documents, budgets, and presentations, enabling multiple team members to contribute simultaneously.
• Google Calendar: Organize event schedules, send invitations, and manage RSVPs using Google Calendar, which can be easily shared with attendees and integrated with other tools.
• Google Meet: Host video conferences, webinars, and live streams for event sessions, keynotes, and Q&A panels, supporting up to 250 participants.
• Google Chat: Facilitate group discussions, share updates, and engage with attendees through dedicated event chat rooms or direct messages.
• Google Forms: Create custom registration forms, surveys, and feedback questionnaires to streamline event management and gather valuable insights from attendees.

Robust Project Management Tools

Asana

Asana is a comprehensive work management platform that helps teams plan, organize, and execute projects efficiently, including event management. With its advanced features and intuitive interface, Asana enables organizations to streamline their workflows, improve collaboration, and achieve their goals.

Key Features:

• Project Templates: Utilize pre-built templates for common event types, such as conferences, trade shows, or webinars, to jumpstart planning and ensure consistency across events.
• Calendars and Timelines: Visualize event schedules, deadlines, and dependencies using Asana's calendar and timeline views, making it easier to monitor progress and identify bottlenecks.
• Workload Management: Allocate tasks and resources effectively, ensuring team members are not overloaded and that critical event responsibilities are covered.
• Proofing and Approvals: Streamline the review and approval process for event materials, such as presentations, marketing collateral, or website content, to maintain quality and consistency.
• Reporting and Analytics: Access real-time data on event performance, including attendance, engagement, and feedback, to measure success and inform future planning.
• Integrations: Connect Asana with other tools like Zoom, Salesforce, and Adobe Creative Cloud to create a seamless event management ecosystem.

Monday.com

Monday.com is a flexible work management platform that helps teams collaborate, communicate, and execute projects more effectively, including event planning and execution. With its customizable boards and intuitive interface, monday.com enables organizations to tailor the platform to their specific event management needs.

Key Features:

• Event Boards: Create dedicated boards for each event, allowing teams to organize tasks, deadlines, and communications in a centralized location.
• Kanban Views: Use Kanban boards to map out event workflows, streamline progress tracking, spot bottlenecks, and manage dependencies efficiently.
• Automation: Save time and minimize human error by automating routine tasks like sending event reminders, updating task statuses, and generating reports.
• Dashboards and Reporting: Access real-time data on event performance through customizable dashboards and reports, providing a comprehensive view of key metrics and trends.
• Integrations: Connect monday.com with other tools like Google Calendar, Zoom, and Mailchimp to streamline event planning and execution.
• Mobile App: Stay connected and informed on the go with monday.com's mobile app, allowing team members to access event information, update tasks, and collaborate from anywhere.

Design Tools

Adobe Creative Cloud

Adobe Creative Cloud is a comprehensive suite of design tools that empowers event marketers to create stunning visuals and engaging content. With its remarkable features and effortless integration, Adobe Creative Cloud enables organizations to craft memorable experiences for their audience.

Key Features:

• Adobe Photoshop: Create eye-catching event posters, flyers, and social media graphics using Photoshop's advanced image editing and manipulation tools.
• Adobe Illustrator: Design scalable vector graphics, such as event logos, icons, and infographics, that maintain their quality across various print and digital mediums.
• Adobe InDesign: Layout and design professional-looking event programs, brochures, and booklets using InDesign's powerful typography and layout tools.
• Adobe Premiere Pro: Edit and produce high-quality event videos, including speaker sessions, interviews, and highlights, with Premiere Pro's robust video editing capabilities.
• Adobe After Effects: Add motion graphics, visual effects, and animations to event videos and presentations, elevating the production value and engaging the audience.
• Adobe Fonts: Explore an extensive collection of premium fonts to ensure consistent branding and readability across all event marketing materials.
• Adobe Stock: Enhance event designs with a wide selection of professionally shot images, illustrations, and graphics from Adobe Stock's extensive collection.

Canva

Canva is a user-friendly design platform that makes it easy for event marketers to create professional-looking graphics and visuals, even without prior design experience. With its extensive template library and intuitive drag-and-drop interface, Canva enables organizations to produce eye-catching content for their events quickly.

Key Features:

• Event Templates: Utilize Canva's pre-designed templates for common event types, such as conferences, webinars, or workshops, to create consistent branding and save time.
• Drag-and-Drop Editor: Easily customize event designs by dragging and dropping elements like images, text, shapes, and icons to create visually appealing graphics.
• Brand Kit: Store brand assets like logos, colors, and fonts in Canva's Brand Kit to ensure consistent branding across all event marketing materials.
• Collaboration Tools: Enable real-time collaboration on event designs, streamlining the review and approval process.
• Print-on-Demand: Order high-quality prints of event materials like posters, banners, and business cards directly through Canva, eliminating the need for external printing services.
• Social Media Integrations: Create event graphics optimized for various social media platforms, with pre-set dimensions and layouts for popular post types.
• Animations and GIFs: Add movement to event designs with Canva's animation features and GIF creation tools, making social media posts and presentations more engaging.

Choosing the Right Event Marketing Tool

Selecting the perfect event marketing tool can make or break your event's success. With so many options available, choosing a solution that aligns with your event goals, audience, and overall marketing strategy is essential. Here’s how to narrow down your options and choose the right tool for your event:

• User-Friendly Interface: Choose a tool that's easy to navigate, saving time and effort for your team.
• Integration Capabilities: Ensure it works seamlessly with your existing platforms like CRMs and social media tools.
• Detailed Analytics: Opt for tools offering robust analytics to track engagement and ROI in real-time.
• Customization Options: Look for flexibility to personalize emails, branding, and other features.
• Scalability: Make sure the tool can handle both small and large events as your needs grow.
• Cost vs. ROI: Ensure the tool's features justify its cost by delivering solid returns.

Conclusion

Event marketing tools play an essential role in ensuring successful event outcomes by streamlining operations, boosting engagement, and delivering powerful data insights. Whether you're managing social media, email campaigns, or tracking your event's success, these tools help you stay organized and effective. As we progress towards 2025, leveraging the right tools will not only enhance your event marketing but also ensure a competitive edge in the market.

fielddrive is the perfect tool to complement and even enhance your marketing strategies by delivering valuable attendee insights and engagement data. This helps you craft more targeted campaigns, ultimately boosting future event success.

Partner with fielddrive today to unlock smarter onsite event solutions that elevate your attendee experience and overall success. Request a free demo today!