Expert Post: How fielddrive Helps Event Organizers Turn Event Costs into Revenues

In today's competitive event landscape, organizers are constantly looking for ways to balance offering premium experiences to their attendees while managing costs. At fielddrive, we've developed a unique approach that not only delivers top-tier event technology but also transforms these investments into revenue-generating opportunities.

As the Chief Executive Officer at fielddrive, I’m excited to share how our monetization strategies can help event organizers turn what was once considered a cost center into a thriving revenue center.

The Power of Monetization with fielddrive

At fielddrive, we love win-win situations, and that's the reason why we came up with our monetization model. When we first set out, the goal was simple: Devise a way for organizers to go for top-tier, premium solutions without having to pay premium prices!

The result was our comprehensive monetization model, which allows organizers to generate money via two key avenues: lead retrieval and sponsorship branding.

But how does all of it actually work? Allow me to break it down for you:

Lead Retrieval App – A Revenue Share Model:

Our lead retrieval app — fielddrive Leads — is designed to give exhibitors a seamless way to capture valuable attendee information by scanning badges and collecting as many high-value leads as possible.

However, the brilliance of this tool lies not just in its functionality but in its revenue potential for organizers.

Every time an exhibitor purchases a license to use fielddrive Leads, we share a part of that revenue with the organizers, thus effectively turning an essential tool for the exhibitors into a revenue generator for the organizers. This isn’t just added value — it’s a significant revenue stream that offsets the initial investment in our technology.

Branding Opportunities – Monetize Every Touchpoint:

Check-in kiosks and badges are prime branding real estate that every brand wants to get their hands on. It's easy to understand why. Everyone who checks into an event sees the branding on the sides of the check-in kiosks, which drastically increases the brand visibility. 

Furthermore, every attendee carries their badge with them for the rest of the event and even beyond that, which further boosts the sponsors' visibility and staying power.

Suffice it to say that kiosk and badge branding spaces are incredibly sought after by the sponsors. And organizers can sell these branding spaces and further boost their revenue.

Now that we know how organizers can make money with fielddrive's monetization opportunities, let's try to further our understanding with the following example:

Let us assume that there is an organization called Alpha, which is famous for putting together amazing conferences that draw in a lot of attendees and exhibitors every year.

Alpha partnered with fielddrive for their onsite check-in and badging needs and invested $100 for our services.

Then, they sold the branding space on our kiosks and badges to one of their exhibitors. This sponsorship allowed Alpha to make $40 in revenue.

Next, Alpha also wanted to offer their exhibitors the best way to collect leads during the conference. So, they decided to leverage our cutting-edge lead retrieval app as well. They promoted our app to their exhibitors and earned a slice of the revenue every time one of them purchased a license from us. All put together, Alpha made $40 from revenue sharing via fielddrive Leads.

When combined, Alpha earned a sum of $80 by efficiently leveraging our monetization opportunities, thus bringing their total investment cost in our services from $100 down to just $20!  

Premium Solutions Without Compromise

A common dilemma for event organizers is choosing between premium solutions and cost savings. With fielddrive, that’s a choice you no longer have to make. Our integrated system combines badging, lead retrieval, and branding in a way that maximizes revenue while delivering a top-notch experience. This means that by working with fielddrive, event organizers can deliver premium experiences to their attendees without worrying about their budget.

In fact, in some cases, by strategically using our monetization opportunities, partners such as REBA have not only offset their costs but made a profit as well.

Case Study: REBA + fielddrive: Turning Event Costs into Profits

Maximizing Your Monetization Potential

To truly unlock the revenue potential of our solutions, we advise event organizers to:

1. Promote fieldddrive Leads to your exhibitors as much as you can. It’s a powerful, must-have tool that not only adds value for exhibitors but also creates a steady stream of revenue for the organizer.
2. Leverage every branding opportunity on badges and kiosks. These aren’t just necessary items for attendees — they’re valuable real estate for sponsors. By selling this space to exhibitors or external sponsors, organizers can significantly boost their event’s revenue.

Conclusion

With fielddrive, you’re not just investing in event technology — you’re investing in a suite of tools that can turn your costs into revenue. By taking full advantage of our revenue-sharing model and branding opportunities, you can offer a premium event experience while ensuring that your finances remain robust.

It’s not just about cost-saving; it’s about revenue generation—and with fielddrive, you can have both.