Efficiency in action: OMcollective’s check-in success story with fielddrive

About OMconference

OMconference is the ultimate marketing festival for inspiration and innovation. Every year, OMconference immerses marketing and HR decision-makers in a world of inspirational speaker sessions, trends, real-life cases, and strategic expert advice. No empty words, but concrete marketing advice. This ensures that attendees leave the event at the end of the day with actionable insights. At OMconference, you’ll meet a community of hundreds of passionate professionals, providing a rich environment for exchanging ideas between partners and attendees. This event is a must for any marketing and HR decision-maker.

How fielddrive helped OMcollective transform their event operations

Challenges

• Less optimized check-in process: OMcollective’s previous check-in system was not streamlined enough to handle the large influx of attendees arriving at the same time, leading to congestion and delays. 
  "We had loads of people arriving at once, and things usually got very chaotic," said Nathalie Vandermeersch, Marketing & PR Manager, OMcollective.

• Manual badge printing: OMcollective used to pre-print badges and manually sort them alphabetically for distribution at check-in. This process was time-consuming and prone to errors. 
  "We just had a box with all badges that we printed ourselves and put them alphabetically. It was really manual and inefficient," said Nathalie.

• Long wait times: Due to manual check-in and badge distribution, attendees often had to wait in long lines, creating a frustrating experience. 
  As Nathalie said, "We wanted to make sure our employees and attendees didn’t have to deal with unnecessary stress at check-in. And that’s why we went with fielddrive."

• Errors in badge distribution: With badges being manually sorted, misplacements and errors were common, slowing down the check-in process further. 
• Lack of flexibility: Any last-minute name changes or corrections required manual intervention and badge reprints, adding to the check-in bottleneck.

Solutions

• Self-check-in kiosks: fielddrive's kiosks significantly reduce wait times and make the check-in experience smooth and efficient. 
  "It’s such a relief to have a system that just works," Nathalie emphasized.

• Live badging: fielddrive’s onsite badging solution allows attendees to print high-quality badges instantly upon arrival, making the check-in process even faster and last-minute changes possible.
• Custom branding: fielddrive kiosks are highly brandable, which allows OMcollective to customize the side panels on the kiosk with their event’s messaging, thus creating a professional and cohesive look for the conference. 
  As Nathalie said, "Everything is personalized, and the branding on the kiosks really adds to the experience."

• Sustainable badge printing: OMcollective values sustainability greatly and so, fielddrive provides eco-friendly paper badges with double-sided printing that drastically lowers their carbon footprint. 
  "We always choose the most sustainable way of badging, and fielddrive’s environment-friendly badging fits our green goals perfectly," said Nathalie.

• Onsite support: fielddrive’s team provides dedicated assistance during peak check-in times, ensuring a seamless process. 
  "Alexi and another colleague assist us during check-in, and everything runs smoothly."

Results

• Faster, hassle-free check-in, enhancing the overall attendee experience and setting a positive tone for the event.
• Reduced workload for the OMcollective team, allowing them to focus on delivering a high-quality event rather than handling check-in logistics.
• A professional and reliable check-in system, minimizing errors and improving efficiency.
• Positive attendee feedback, with many appreciating the seamless check-in process and well-organized badge printing.

Conclusion

fielddrive’s check-in kiosks, live badging, and sustainable badge printing continue to transform OMconference’s entry process, making it more efficient, professional, and seamless.

"We really trust fielddrive," Nathalie emphasized.

Looking for a partner to help you make your events a value-rich experience people will be talking about for years? Then fielddrive is the answer! Get in touch with our experts to learn more.

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