Shaping the Future of Events: How fielddrive Deployed Innovative Solutions Like Emotional Tracking at BAM Marketing Congress 2024

fielddrive’s Cutting-edge Emotional Tracking Tech @ BAM Marketing Congress 2024

fielddrive and BAM are committed to delivering exceptional event experiences that engage and inspire. Both organizations are driven by a dedication to excellence and innovation, ensuring that every detail in their events is executed flawlessly.

With the shared goal of setting new industry standards with BAM Marketing Congress 2024, fielddrive deployed advanced, next-gen emotional tracking tech that redefined how organizers approach event management and the kind of exciting experiences they craft for their attendees.

With the strategic installation of smart cameras across session halls, fielddrive enabled BAM to analyze real-time audience sentiment, which allowed them to gauge engagement levels and improve session outcomes in their future events.

• Sentiment Analysis: Smart cameras captured real-time emotional responses during the course of various sessions, allowing BAM to understand which sessions resonated with the attendees and which ones left a little to be desired.
• Engagement Patterns: By identifying peaks and dips in attendee engagement, BAM could evaluate the effectiveness of content and speakers and make informed decisions for their future events. 
• Data-Driven Improvements: Insights from emotional tracking allowed BAM to fine-tune session formats and topics for future events, thus ensuring that their content is always high-engagement.

On top of deploying our next-gen tech, fielddrive also helped BAM tackle a lot of other conventional event management woes with our suite of onsite event tech solutions. Let’s have a look!

Challenges

For Marketing Congress 2024, the team identified the following areas where fielddrive could make a significant impact:

1. Streamlined Check-Ins: With over 2,000 attendees expected, BAM sought a solution to ensure quick and efficient check-ins so that they could minimize wait times and maximize attendee satisfaction.
2. Badge Personalization: The team aimed to offer personalized badges that reflect attendee preferences and event branding while leaving ample room for sponsorship material like iconography and logos.
3. Lead Retrieval for Exhibitors: Exhibitors often struggle to capture and manage high-quality leads during events, leading to missed opportunities. BAM aimed to provide a robust lead retrieval system to simplify this process and help exhibitors make the most of their booths.
4. Actionable Data Insights: Reliable and comprehensive analytics are critical for understanding the success of an event. BAM needed real-time insights into attendee engagement, session popularity, and overall event flow.‍
5. Enhanced Security: With thousands of attendees, data security becomes a major concern. BAM required stringent data protection measures to safeguard personal information.

Solutions

fielddrive offered its family of onsite solutions to meet BAM’s unique needs: 

fielddrive Self-Check-In Kiosks

fielddrive’s self-check-in kiosks transformed the check-in process. By leveraging our facial recognition technology, attendees could quickly check into the event, which eliminated long queues and manual interventions. 

fielddrive Badging

fielddrive’s robust badging solution provided attendees with high-quality, personalized badges that reflected their preferences and affiliations. The badges were also designed to align with the event’s branding and sponsorship material. The speed and accuracy of the badging process enhanced both efficiency and attendee satisfaction.

fielddrive Leads

To meet the needs of exhibitors, we deployed fielddrive Leads, our cutting-edge onsite lead retrieval solution, designed to help exhibitors capture high-value leads for their businesses:

• Scan-and-Done Feature: Exhibitors could instantly fetch visitor details by scanning the QR codes on their badges, thus eliminating manual data entry and ensuring efficiency and swiftness.
• Custom Lead Qualifiers: The ability to add custom questions allowed exhibitors to gather relevant information, ensuring their leads were actionable and aligned with their business goals.
• Lead Categorization: Exhibitors could classify leads as hot, warm, or cold, straight from the app. It simplified post-event follow-ups and helped them prioritize their outreach effectively.
• Data and Analytics: With fielddrive Leads, exhibitors could track lead performance in real-time and download detailed reports whenever needed, enabling them to evaluate their event success and improve future strategies.

fielddrive Entry

To address BAM’s access control needs, fielddrive Entry offered the following key features:

• Access Control: Ensuring that only registered attendees could enter specific sessions, providing BAM with robust and secure control over access.
• Attendance Tracking: Accurately monitoring who attended each session, offering organizers valuable data on session popularity and engagement.
• Switch-Over: Simplifying transitions between consecutive sessions in the same room by automatically transferring attendees who stayed, eliminating the need to empty out the hall and repeating the scanning process again between sessions.

Emotional Tracking

Smart cameras were installed to monitor audience sentiment during sessions. By analyzing emotional responses, organizers could gauge engagement levels and gain valuable insights into the attendee experience, enabling them to adapt and improve future sessions.

Real-Time Analytics and Data Capturing

fielddrive provided BAM with comprehensive real-time dashboards, offering deep insights into attendee check-in flow, session participation, and engagement metrics. These analytics enabled BAM to make informed, agile decisions during the event and offered a foundation for post-event evaluations.

Third-Party Integration

fielddrive ensured seamless integration with STOVA, enabling real-time synchronization of attendee data. This allowed BAM to leverage their existing systems while enhancing functionality with fielddrive’s solutions, ensuring a cohesive and efficient workflow throughout the event.

Enhanced Security

All solutions were designed with global data protection laws and compliance at their core. fielddrive ensured GDPR-compliant data handling processes, safeguarding attendee information and maintaining trust between BAM and its participants.

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Results

• fielddrive deployed 8 check-in kiosks for BAM Marketing Congress 2024, ensuring that over 2,000 attendees could check in swiftly and efficiently.
• High-quality, personalized badges were printed seamlessly for all 2,000 attendees that aligned with BAM's branding. 
• Exhibitors captured about 650 high-value leads using fielddrive Leads. 
• Sessions were managed securely with robust access control, accurate attendance tracking, and the Switch-Over feature for smoother transitions.
• Smart cameras provided insights into audience engagement, helping BAM evaluate session effectiveness.
• Comprehensive analytics dashboards helped BAM to monitor event performance and refine strategies in real-time.
• Seamless two-way synchronization with STOVA  ensured smooth workflows and enhanced functionality.

Conclusion

The fielddrive’s X BAM collaboration highlighted the transformative potential of our advanced event tech solutions. By addressing challenges with innovative solutions like emotional tracking, fielddrive Leads, and fielddrive Entry, fielddrive showcased our expertise and commitment to excellence. 

From empowering exhibitors with seamless lead retrieval to ensuring secure and efficient session access, fielddrive’s cutting-edge solutions helped BAM set a new benchmark for event experience during BAM Marketing Congress 2024.

If you’d like to learn how fielddrive’s suite of next-gen event tech solutions can help you elevate your next event, then get in touch with our experts today!