REBA + fielddrive: Turning Event Costs into Profits

Partnering with REBA was an ideal opportunity for fielddrive to showcase how our innovative solutions can deliver both operational and financial benefits to organizers. Thanks to our exciting monetization opportunities, REBA not only earned back their entire cost of investment for using our services but also made a 20% profit!

How did that happen?

Let’s find out!

Turning costs into profits: How REBA turned critical tools into revenue generators

REBA generated revenue from two avenues:

Lead Retrieval App Revenue Sharing: fielddrive shares revenue with organizers every time an exhibitor purchases a license to use our fielddrive Leads app. The more licenses that are bought by the exhibitors, the more organizers earn. REBA took full advantage of this opportunity and promoted our app to their exhibitors, allowing them to get the most out of the event while also earning significant revenue themselves in the process.

Kiosk and Badge Branding: REBA offered the opportunity for an exhibitor to sponsor the branding space on the fielddrive kiosks, further boosting their earnings.

When put together, the financial benefits from both avenues allowed REBA to make a profit of 20% against their cost of investment! 

Caroline Baldwin, Marketing Director @ REBA, noted, “We were pleasantly surprised when we realized our commission had increased significantly. The monetization opportunities have allowed us to generate a surplus, which was a lovely added bonus.”

By fully utilizing fielddrive’s monetization opportunities, REBA maximized their revenue, proving that when you work with fielddrive, you don’t have to choose between premium solutions and cost-savings. In fact, when you work with fielddrive, you can have both!

Now that we know how REBA turned costs into profits, let’s learn about how fielddrive transformed REBA Wellbeing Congress 2024 with its industry-leading onsite solutions and wowed the attendees!

The Challenge

Before partnering with fielddrive, REBA faced several challenges:

Onsite Badge Printing: Though the badges were printed onsite, they were being printed separately for delegates and sponsors, causing inefficiency and delays. Caroline remarked, “We'd have the delegates on one side and the sponsors on the other. It was slow and painful!”

Crowd Control: Efficiently managing attendee flow to avoid bottlenecks was a major concern.

Integration with Existing Systems: REBA was looking for a tech partner that could provide seamless integration with their existing membership experience platform from Pixl8.

Lead Retrieval: REBA also wanted to offer a smooth and easy-to-use lead retrieval app to their exhibitors.

The Solution

fielddrive transformed REBA’s event with its advanced solutions:

Smooth Check-ins: fielddrive kiosks allowed quick check-ins with simultaneous support for QR code scanning and name search, reducing wait times drastically. 

Effortless Integration: fielddrive seamlessly integrated with REBA’s registration software, ensuring smooth and reliable data synchronization. Caroline noted, “The integration helped us manage everything smoothly.”

Efficient Onsite Badging: Since fielddrive supports live badging in full color, there was no need to have separate exhibitor and attendee lines; efficient and unified onsite badging accelerated the event flow, and built a much smoother experience for all

Custom Badge Printing: fielddrive printed customized badges with personal event schedules printed on the back for each attendee. This allowed each attendee to keep track during the event of the various sessions that they enlisted for, with a visual reminder. Extremely convenient! Caroline added, “Attendees could just look at the back of their badge to see their schedule. It was great!”

Lead Retrieval App: Our exhibitor-first lead retrieval app, fielddrive Leads, enabled exhibitors and sponsors to collect and manage leads quickly and efficiently.  Caroline highlighted, “fielddrive Leads was very positively received by sponsors. It’s intuitive and the real-time updates were a big hit.”

The results

fielddrive’s solutions had an immediate and positive impact on REBA’s event:

Improved Efficiency: The streamlined check-in process meant no more long waits. Caroline noted, “Seeing participants check in so quickly was fantastic.”

Enhanced Attendee Experience: Participants appreciated the quick check-in process and personalized badges. 

Better Data Management: Real-time updates and easy access to attendee information made tracking attendance simple. Caroline said, “Getting a report of people who didn’t show up helps us prepare for future events.”

Great Feedback on Lead Retrieval: Exhibitors found fielddrive Leads easy to use and appreciated the real-time updates. 

Unexpected Profit Generation: REBA leveraged our monetization opportunities to their full extent. As mentioned earlier, by selling kiosk and badge sponsorship and getting most of their exhibitors to use our lead retrieval app, REBA not only managed to offset their cost of investment but, in fact, made a profit.

Conclusion

fielddrive's advanced technology and dedicated support have made a significant difference in REBA’s event management process. By addressing key challenges and providing smooth solutions, fielddrive has helped REBA host well-organized and successful events. The significant revenue generation also added an extra layer of value to this partnership. Given the stellar quality of our services, REBA looks forward to continuing their partnership with us and using our event tech solutions for their future events!

As Caroline put it, “I would say that everything that we do with you guys (fielddrive) aligns with our own philosophy. We are a high-end, world-class event. So it makes sense to use a world-class badging system,”