Redefining Check-In: How STMicroelectronics Elevated Event Efficiency and Aesthetics with fielddrive

Challenges

As STMicroelectronics planned their event, they identified opportunities to elevate the attendee experience. Transforming their traditional check-in and badging methods into a more seamless and visually engaging process was a key priority. However, they encountered several challenges:

• Inefficient check-in and badging: The traditional desk-based check-in process, combined with pre-printed badges, often resulted in long queues at entry points. This caused delays, frustrated attendees, and created a less-than-ideal first impression.
• Security concerns: The absence of an automated badging system occasionally led to duplicate badge printing, raising potential security risks and complicating event logistics.
• Space constraints: Wide reception desks occupied significant venue space and required additional staffing, increasing operational costs.
• Outdated aesthetic: Traditional setups lacked the sleek, modern look expected at a high-tech event hosted by a global leader like STMicroelectronics.‍
• High costs: Desk-based check-ins incurred higher expenses due to the manual labor and resources required to manage them efficiently.

Solutions

fielddrive deployed its cutting-edge self-check-in kiosks and on-demand badging platform to meet STMicroelectronics’ requirements:

• Automated check-in and badging: Attendees used fielddrive’s next-gen kiosks to quickly search for their names and print badges on demand. Furthermore, the system flagged previously printed badges to prevent duplicates, ensuring accuracy and security.
  Marlene Jay, Business Controller and Event Manager, STMicroelectronics, said: “Using an automated badge-on-demand system prevented queues from building up, thereby avoiding attendee frustrations when collecting their badge.”
• Sleek kiosk design: Our sleek kiosks elevated the event’s visual appeal and impressed the attendees as they checked in, reflecting STMicroelectronics’ innovative ethos.
  “The slick, branded premium kiosks looked attractive compared to the more traditional setups used at prior events.” Marlene elaborated.
• Space optimization: The fielddrive kiosks also eliminated the need for large reception desks, creating a welcoming and uncluttered check-in area.
  “Using kiosks allowed us to save on space and costs, replacing wide reception desks with a more compact and effective solution.”‍
• Effortless efficiency: The automated process reduced staffing requirements while maintaining high-quality attendee support.

Results

The collaboration between STMicroelectronics and fielddrive delivered exceptional results:

• Seamless check-in: All attendees experienced swift, hassle-free check-ins with no queues or delays.
• Secure and accurate badging: The automated badging system prevented badge duplication and ensured all attendees received the correct badges.
  “The system allowed for quick name searches and identified when badges had already been printed, preventing duplicate badges and ensuring a smooth flow.”
• Strong first impression: Our modern kiosks created a professional and engaging first impression.
• Optimized resources: Reducing the need for large desks and additional staff allowed for better space utilization and cost savings.
  “This system was also more cost-effective compared to previous setups, improving both the attendee experience and the onsite budget.”
• Enhanced efficiency: The streamlined process minimized disruptions and maintained a smooth event flow.

Conclusion

STMicroelectronics’ partnership with fielddrive redefined the check-in and badging experience for their event. Together, we achieved a seamless blend of innovation, efficiency, and style, creating a standout attendee journey while optimizing resources. This collaboration highlights how technology can transform events, making them not just memorable but also effortlessly efficient and secure.